Here’s What You Told Us
Readership: Your Decorating Hotline is only a year old (you recently helped us celebrate our anniversary!) and we’re rapidly growing with readership on the rise each week. The survey supports this, with just under 1/3 of the respondents reading YDH for less than a month, the same number of respondents reading us for up to three months and just over 36% reading us from 3 to 12 months. We hope you’ll stay with us and share the YDH link with friends and family! Our goal is to continue to grow our community.
Content: We were pleased to learn you like most all of the content offered on Your Decorating Hotline. The topics receiving the most votes were: “general decorating information” with 61.7%; followed by “designer tips” at 57.4%; “color” at 55.3%, “accessorizing” at 51.1%; “room arrangement” at 48.9%; “how-to’s/DIY” and “reader questions and the solutions” both at 46.8%. Respondents were obviously able to select more than one answer.
Difficult Home Decorating: Based on survey responses, it seems most of you find “accessorizing” the most difficult home decorating task with 47.7% selecting it; followed by “furniture arrangement” at 43.2%; “color” at 31.8%; the “living/family room” at 27.3%; and “window coverings” at 20.5%.
Asked YDH for Help: Almost 28% of you have asked Your Decorating Hotline for help and 8.5% have thought about it but didn’t ask yet for various reasons.
Type of Decorating Help Interested In Receiving : When we asked what type of decorating help you might be interested in receiving from Your Decorating Hotline you answered: “an inspiration board”-52.5%; “furniture arrangement” - 50%; 45.7% might be interested in help with “accessory selection”; while 41.3% found “color” help appealing.
Personal Color Selection: Just over 50% of you were interested in personal color selection on a professional basis.
Professional Design Package: 63% of you indicated an interest in a professional design package personalized for you.
Expanded Professional Design Package: 58% of you indicated an interest in an expanded professional design package personalized for you.
Rooms Needing Professional Help: a whopping 70.7% of you responded that you would be most likely to seek professional decorating assistance for your living room, with the family room coming in second at 41.5%, the kitchen following at 34.1% and the master bedroom and an outdoor room both claiming 22%.
So Now What?
We watched the results come in over the last few weeks, read over them, talked about them, and we’re still digesting the information (we received more detailed comments than the numbers above show) and outlining response plans for Your Decorating Hotline.
We genuinely thank you for taking the time to share your thoughts with us and we promise to use your input to create blog topics and provide services that serve your needs as you’ve noted them. You’ll hear more from us about this soon!